Here at Twin Engine Labs, just like any company, we are constantly growing and as we grow we learn and undergo transformations. Some transformations are internal and some manifest themselves in external ways, but as a company whose main principle is transparency, we believe that the internal and external brand should reflect each other. Therefore, today we are launching a new brand that not only reflects shiny new exterior of Twin Engine Labs but reflects the company we have become over the past 4 years.
Close to a year ago, one of our co-founders left to pursue life being a producer again in the startup world where he was happiest. Ken Hanson was our CEO's twin brother and you can read Keith's farewell blog post about looking forward here. His legacy will live on with us. While part of our brand was always based on the fact that we were founded by twin brothers, it really was always about what the twins represented. One represented an innovative style, creative outlook on user experience, and the marketing spark, while the other represented the experimental, iterative, and cutting edge engineering mind. Both of their legacies live on in our new logo, the blue sparks representing our design and user experience team and their tendency to provide the spark that brings our projects to life. The green chemistry bubbles represent the experimental and cutting edge day-in-day out operations of our engineers that help us put out mobile products that help our clients grow their companies. All of this is contained within the circle of the Twin Engine Labs' process and culture.
Twin Engine Labs' internal processes have grown and evolved over the years we have been in business driven by those founding principles and legacies discussed earlier. But the internal processes and procedures that have evolved to help us build fantastic products for our clients have also shaped our brand and who we have become.
Twin Engine Labs is a digital experience agency with a focus on web strategy, design, and development. Our methodology stems from Agile and Lean concepts, where we keep long-term objectives in focus while iterating through customer development and feedback. Twin Engine Labs creates stunning designs, scalable engineering software, and strategic criteria for how to pivot and how to validate a market. This post addresses avenues for product growth and success that we have developed, but it is our strong belief all assumptions need to be tested and validated by the market as efficiently and inexpensively as possible. That is why we follow the lean startup methodology first postulated by Eric Ries and heavily based on the customer development methodologies of Steve Blank.
Using these approaches, we create a build, measure, and learn cycle for our customers. We craft the first version of the product, and then build analytics and tools around the customer base, and finally learn from the results. This offers unprecedented cost savings and returns on investment, as we are able to move and pivot along with the quickly shifting marketplace. Assumptions and innovation ideas that we offer are tracked as a valid or invalid assumption, allowing all parties involved to make informed decisions about the way forward.
Our industry has coined the term “Innovation Accounting” for this exact scenario, which we use in earnest to ensure the directions we help our entrepreneurs take are ones based on previous learning and discovery, and rooted in time frames for validating or invalidating an idea, feature, or assumption much more quickly than other firms using traditional development methodology.
Twin Engine Labs’ design team kicks off the design process of all our mobile applications by translating the application flow into wireframes and a full aesthetic feel for the application. These wireframes will be used to ensure that all functionality is accounted for in the design and that the user flow and customer experience feel intuitive. The wireframes will lay the groundwork for the architecture of the entire application. Twin Engine Labs' business analyst steps in at this point to put the wireframes in front of real customers and users in our Test Pilot program and early adopters cultivated by our analyst. Once qualitative feedback is received by the market, the design team makes any iterations necessary based on market feedback. As the wire framing portion of this proposal concludes, Twin Engine Labs will be able to more accurately estimate out the rest of the work required in the design and engineering of the application. Twin Engine Labs' phased and iterative approach to development allows us to keep cost down by continuously revisiting the budget throughout the process, instead of worrying about scoping a huge fixed budget and bid upfront.
Once we have settled on the wireframe and application flow for the majority of the application, initial directions for the brand, color, look and feel, and full aesthetic direction will be proposed by our design team. Once an initial direction has been approved by the company we are working with, Twin Engine Labs’ designers will begin fleshing out the wireframes with full aesthetic design and feel of the user experience in the application. Throughout wire-framing and full aesthetic design we use a tool called Invision that allows us to not only communicate and collaborate with our clients on the design but share hot-linked wireframes to other users so they can walk through the experience on their phone as if they are really walking through the app. However, in reality, they are just tapping through a bunch of wireframes. As you can see, design provides the spark to get a project off the ground and the creative spark that shapes the entire user experience.
Simultaneously, the engineering team will begin creating the backlog and bootstrapping the product. By the end of this phase, the initial pieces of the product will have come together to have a fully branded look and feel, and the groundwork and backlog for the engineering team will have been created. Upon receiving the full design for the Engineering team to implement, the build phase will begin in earnest with weekly iterations and rapid, agile decision making required to successfully launch and build a product. Our engineering team uses Pivotal Tracker to keep clients up-to-date on the backlog and manage their time and budget wisely. Ultimately, we want to be your technical advisors and help the companies we work with make better decisions about the mobile technology investments they are making. By keeping this in the forefront of their minds, our engineers are able to build products that are able to gain traction and demonstrate market viability without breaking our clients' banks. Our engineering team has developed many out of the box tools and frameworks to get our clients from zero to MVP quicker than any other agency, without sacrificing the quality our customers have come to depend on us for. Our engineers are the experimental, innovative workers who tinker with our products until perfection.
All of our processes and what we do can be found in the formula. It is our Open Source look at our culture and the way we work. Please check it out and let us know what you think of it and the re-brand. Leave a comment below or reach out to us on social media! Overall, we are very excited to announce our re-brand, while being able to stay committed to the quality Twin Engine Labs has become known for.